Event Date: January 26–27, 2018
Client: Tate Modern & Uniqlo
Location: Tate Modern, London
Challenge: Create a large-scale cultural event that activates multiple spaces within Tate Modern, engaging diverse audiences through immersive experiences and dynamic programming.
Impact: Attracted over 13,000 visitors, strengthening Tate Modern & Uniqlo’s cultural presence and audience reach. Contributed to Tate Modern becoming the UK’s most visited attraction, surpassing the British Museum for the first time in 11 years.
Overview
Commissioned by Tate Modern & Uniqlo to create a large-scale cultural event to activate multiple spaces including the Turbine Hall. Stance Podcast was tasked with conceptualizing, curating, and hosting the event. I led programming, built a team, and curated collaborations under the theme of Movement. Through immersive experiences, we highlighted the power of culture, leveraging my expertise in media storytelling, arts curation, and creative learning to enhance audience engagement and brand impact.
Key Deliverables
Curation & Programming: Curated/Designed a dynamic blend of experiences including a global music showcase, immersive art installations, subculture-inspired film screenings, and collaborative art workshops to create experiences that spanned auditory, visual, and interactive dimensions, increasing audience participation.
Event and Social Media Planning: Built a team to coordinate complex logistics, social media plans, partnerships, and venue execution.
Impact/Outcome
Audience Engagement
Strengthened Tate Modern & Uniqlo’s cultural presence and audience reach, attracting over 13,000 visitors, and indicating significant public interest and community engagement. (Contributed to Tate Modern becoming the UK’s most visited attraction, knocking the British Museum off the top spot for the first time in 11 years.)
Collaborative Success: The partnership with leading institutions like Tate Modern and brands like Uniqlo, alongside dozens of partners, including artists, filmmakers, creatives, designers, and cultural leaders, contributed to a rich, cross-disciplinary dialogue between music, design, art, and community.
Cultural Relevance: By highlighting the interplay between global and local movements and their historical and cultural contexts, the event reinforced the importance of subcultures in shaping identity in the UK and worldwide.
Audience Engagement: The celebration attracted over 13,000 visitors, indicating significant public interest and community engagement.
“A Masssive thank you. We welcomed 13,312 visitors across the night, which marks an incredible start to the year. Thank you for all of the fabulous program content. They were enjoyed by all.”
Result
Built a longer-term partnership with Tate Galleries, spanning hosting and event moderation, designing courses and workshops, making narrative podcasts, and leading another Tate Modern & Uniqlo event.
